My 11 Favorite Trendy Online Boutiques to Shop for Cute Mom Clothes

As a self-proclaimed shopping addict since basically the womb (Hello! My Bat Mitzvah theme was shopping and each table was a different store!), I know what’s good when it comes to where to buy cute clothes! Now, as a mom of three, I’m all about easy, on-trend outfits for everyday that are comfortable and don’t break the bank. I’ve rounded up my 11 favorite online boutiques where you can score some seriously chic, fun, and flattering cool-mom approved looks. From cozy basics for running around town to statement pieces for special date nights or mom nights out, these trendy online boutiques have got you covered. Time to go shopping – yesss!

Let’s dive in, in no particular order…


VICI knows what’s up when it comes to trendy finds at an affordable price. Think statement dresses, comfy sweatshirts, cute sweaters, and adorable tops! I love their jeans and shoes, too! If you see me on any average day, I am more likely than not, wearing something from VICI. It’s been my number 1 for years now and one of my most favorite trendy online boutiques!


Evereve is your one-stop shop for chic mom-approved fashion. With a focus on stylish yet practical pieces, this boutique is perfect for moms who want to look put together without sacrificing comfort. Evereve carries amazing jeans (I love their house brand), cozy sweaters, and polished basics! While it can be on the pricier side, these are quality pieces that will last.


On a major budget? Boohoo has your back (and your whole outfit) with trendy pieces at seriously steal-worthy prices. At first glance at the website, you might be surprised by how much I love it, but I promise you, a little patience goes a long way. By sifting through each page and applying some filters, I guarantee you’ll find a few gems! Just be sure to check the return policy before you buy.


Aerie is all about feeling comfy and confident in your own skin. Their loungewear is legendary, their skirts and shorts always fit perfectly, and their tops are easy and cute! I also can’t get enough of their activewear! One of my favorite things about Aerie, though, is that they offer inclusive sizing, because their clothes are made with real mamas in mind. YES!


Lulu’s has literally EVERYTHING but personally, it’s my go-to for adorable dresses and fun accessories that are perfect from day to night. It’s truly one of the cutest trendy online boutiques that I shop at. Check it out!


ASOS has been one of my faves since I discovered it post-college living in the big Chi-city! I truly still love it, and you will too if you’re a fashion-forward mom who loves to experiment with your style. With a huge selection of trendy pieces from both established and up-and-coming brands, ASOS offers something perfect for everyone and for every occasion!!

Free People

For days where I want to feel effortlessly cool, Free People is my vibe! Of course, you can shop it in many stores but their website has so many goodies that you can’t always find in person. I’m obsessed with their flowy dresses and oversized tops, as well as their cozy sweaters, and effortlessly chic pieces that will make you feel like the coolest mom on the playground.


Tuckernut curates a carefully selected collection of clothing and accessories from independent designers, and they have their own label as well, which I give all the heart eyes to! Ha! But seriously, think timeless silhouettes with a modern twist, perfect for the mama who wants to look polished but still have fun with fashion. I love that every piece feels special and one-of-a-kind!

Good American

I have recently replaced almost my entire jean collection with jeans from Good American! Not only are they super flattering, but they are so comfortable and the fit is superior to ANY other I’ve tried! I’m not kidding – I have an embarrassing amount of jeans from Good American now that are all so different in style but they all fit like a glove. I don’t know how they do it!! In addition, they offer a lot more too – from cool athlesure pieces to dresses to boots and shoes! It’s all SO good. Good American just gets it!

Pink Lily

Pink Lily is my happy place for trendy finds at amazing prices! While it’s my go-to for “Mommy and Me” twinning looks for Demi and I (nobody does this the way Pink Lily does this!), they have tons of cute dresses, tops, and even swimsuits with cute new patterns and styles all the time. Plus, their sales are epic, so you can grab some serious steals to keep your wardrobe on-trend without breaking the bank. Thank me later!!

AQUA at Bloomingdales

AQUA will always and forever be one of my favorite go-to’s for clothes! I look to AQUA for their ca-uuute special occasion dresses, resort wear, going-out tops and so much more! I have been an avid buyer of the brand for well over 15 years now and that’s because they just get it! All their pieces feel and look super luxe, are made for real bodies, and they’re sold at reasonable prices. Now that’s a trifecta you don’t always find!!

Final Thoughts

Each of these trendy online boutiques is a gem in their own right! I am pretty picky about where I shop and if I’m sharing a store on this list, it’s because it’s truly somewhere I love and buy from often. I can’t wait for you to shop ’til you drop at each of these online stores! With that said, I’m sorry in advance for your wallet’s sake, haha!!


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